I get what your saying, and anyone who has ever actually gone through the process of adding a turbo to a car will realize the ECU and tune is one of the most important components. But as you also know the process can be extremely high cost in terms of hardware and tuning time, assuming you can't or don't tune it yourself.
Shipping a functional low boost kit with a conservative tune could easily shave $1000 off if not more. Better than an FIC would be a simple "black box" with preset timing retard and fuel addition based on manifold pressure; I'm not sure if thats feasible with the IS300 ecu though. Many people buy these parts paycheck to paycheck. Finding ways to hit the right price points for upgrades ($300-1000) will be key. I would be very surprised if majority of customers weren't wage workers and military (that is in no way a dig, but they are often young people with enough money and the least number of other responsibilities/bills). Show a nice little dyno graph and description so everyone can see what the next upgrade brings in terms of power and driveability. I think its possible to ship a reliable low boost kit alongside a fully optioned kit. Target for availability should be early tax refund season.
I think of it like this...if everyone actually wanted the best performance and to do it the right way there would be alot more custom valved Ohlins than megan racing coilovers. If it makes turbo sounds, drives ok, and goes faster there will be plenty of happy customers.
Last edited by JRTritsch; 07-24-2012 at 08:01 AM.